Online Marketing in the AI Era — Red × Google · Pre-IAAPA

Why attend

AI didn't kill the funnel — it rewired how people
discover places to go.

Search is becoming answers. Feeds are becoming video. And the brands people already trust are the ones AI recommends. This afternoon connects the big strategic shifts to the practical, day-to-day changes in how leisure marketing actually gets done.

Win the AI answer

Turn SEO into GEO: structure content, entities and reviews so AI search and assistants surface your attraction first.

Make YouTube work

Practical creative and campaign approaches that turn the world's second-largest search engine into measurable visits.

Sharper Google Ads

Where AI-driven bidding and Performance Max actually move the needle for attractions and where human strategy still wins.

Brand is the moat

When AI mediates discovery, a strong brand is what gets you chosen. See why brand investment is now a growth lever, not a cost.

Lead the change

What to expect from your teams and agencies as AI changes the daily work — and how to set strategy and budgets with confidence.

Future-proof the journey

How AI reshapes the customer journey end-to-end, with a credible view from Google on where it's heading next.

0h

Of talks, tactics
& networking

0

Sessions across
strategy & execution

0

Seats — leisure
marketers & directors

1

Google office,
London

Programme

A focused afternoon, end to end

Provisional programme — times indicative. Doors at 13:00, networking drinks from 17:00.