Online Marketing in the AI Era — Red × Google · Pre-IAAPA

Why attend

Guests discover days out differently now.
Your marketing should too.

Search is turning into answers. Feeds are turning into video. And AI recommends the brands people already know and trust. In one afternoon we connect the big strategic shifts to the practical changes in daily marketing work: for the people who do it, and the people who set the direction.

Win the AI answer

From SEO to GEO: structure your content, data and reviews so AI search and assistants put your attraction in the answer.

Make YouTube count

Practical creative and campaign approaches that turn the world's second-largest search engine into measurable visits.

Sharper Google Ads

Where AI bidding and Performance Max genuinely perform for attractions, and where human strategy still makes the difference.

Brand is the moat

When AI sits between you and your guests, brand is what gets you chosen. Why brand investment is now a growth lever instead of a cost.

Lead the change

What to expect from your team and your agency as AI changes the daily work, and how to set strategy and budgets with confidence.

Future-proof the journey

How the customer journey changes end to end, with a first-hand view from Google on where this is heading.

0h

Of talks, tactics
& networking

0

Sessions across
strategy & execution

0

Seats — leisure
marketers & directors

1

Google office,
London

Programme

A focused afternoon, end to end

Provisional programme, times indicative. Doors open at 13:00, networking drinks from 17:00.