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Red × Google Pre-IAAPA

Online Marketing
in the AI Era

An afternoon for the leisure industry on how AI is reshaping discovery, branding and growth: why brand matters more than ever, the rise of YouTube, and getting found in AI search. Built for marketers and directors at theme parks, zoos, museums and entertainment centres.

Date
21 September 2026

Time
13:00 – 17:00 · drinks until 18:00

Location
Google office, London

Reserve your seat → View the programme

Free to attend · English · Limited to 110 seats · Add to calendar

AI & strategy YouTube Branding SEO / GEO Google Ads Customer journeys

Hosted by

Google Pre-IAAPA

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Why attend

AI didn't kill the funnel — it rewired how people
discover places to go.

Search is becoming answers. Feeds are becoming video. And the brands people already trust are the ones AI recommends. This afternoon connects the big strategic shifts to the practical, day-to-day changes in how leisure marketing actually gets done.

Win the AI answer

Turn SEO into GEO: structure content, entities and reviews so AI search and assistants surface your attraction first.

Make YouTube work

Practical creative and campaign approaches that turn the world's second-largest search engine into measurable visits.

Sharper Google Ads

Where AI-driven bidding and Performance Max actually move the needle for attractions and where human strategy still wins.

Brand is the moat

When AI mediates discovery, a strong brand is what gets you chosen. See why brand investment is now a growth lever, not a cost.

Lead the change

What to expect from your teams and agencies as AI changes the daily work — and how to set strategy and budgets with confidence.

Future-proof the journey

How AI reshapes the customer journey end-to-end, with a credible view from Google on where it's heading next.

0h

Of talks, tactics
& networking

0

Sessions across
strategy & execution

0

Seats — leisure
marketers & directors

1

Google office,
London

Programme

A focused afternoon, end to end

Provisional programme — times indicative. Doors at 13:00, networking drinks from 17:00.

13:00

Registration & welcome coffee

Arrive, grab a coffee and enter the room.

Welcome

13:30

Opening & welcome

Hosted by Lotte Konietzny

13:40

AI in online marketing: strategy & execution

Roy Platje · Red Online Marketing

14:10

Performance marketing, YouTube & branding in the AI era

Tijmen Pars · Red Online Marketing

14:40

SEO / GEO for leisure

Joyce Dijkstra · Red Online Marketing

15:00

Break & networking

Refuel and connect.

Break

15:30

Google Ads & advertising

Kamil Tavas · Google

Google

16:00

Google Cloud: the future of AI & customer journeys

Lieze Verberght · Google Cloud

Google

16:30

Headliner: learnings from launching a new location

Pairi Daiza

Headliner

16:55

Closing

Hosted by Lotte Konietzny

17:00

Networking drinks

Stay for drinks & conversation until 18:00.

Drinks

Speakers

Voices from Red Online Marketing, Google & the industry

A line-up that pairs hands-on marketing practitioners with strategic perspective from Google and a headline operator. More to be announced.

How to get there

The Google office, London

We'll gather at Google's London office. Entrance details will be sent with your confirmation — the venue is a short walk from major rail and Underground connections in central London.

Google London HQ
6 Pancras Square, King's Cross
London N1C 4AG, United Kingdom

By rail & tube: easy connections from King's Cross / St Pancras and the wider London network. We recommend public transport.

Flying in for IAAPA? This session is scheduled right before the expo, so you can combine both in one trip.

In partnership

Brought to you by

Host & organiser

Venue & speakers Google

In the run-up to IAAPA

Good to know

Frequently asked questions

Is it free to attend?

Yes — the afternoon is free, including coffee, the break and networking drinks. Registration is required and seats are limited to 110.

What language are the sessions in?

All sessions are in English.

Will the sessions be recorded or streamed?

No — this is a live, in-person afternoon. The sessions won't be streamed or recorded, so reserve a seat if you want to be there.

Can I bring a colleague?

Colleagues are very welcome. Ask each colleague to register individually, so everyone has their own confirmed seat.

Do I need an IAAPA Expo badge?

No. This is a separate Red Online Marketing × Google event in the run-up to IAAPA — your registration here is all you need, and an expo badge is not required.

How do I add the event to my calendar?

Download the calendar invite (.ics) — it works with Google Calendar, Outlook and Apple Calendar. You'll also get one with your confirmation email.

Other questions? Email us at events@redonlinemarketing.com.

Limited to 110 seats

Be in the room where leisure
marketing meets the AI era.

21 September 2026 13:00 – 17:00 · drinks until 18:00 Google office, London

Reserve your seat →

Seats are limited to 110 — existing clients & relations of Red and Google are confirmed first.